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Personalized Medicine is the next frontier in medicine, and NorthShore University HealthSystem is at the forefront of this new field. Personalized Medicine (sometimes referred to as Precision Medicine) is all about custom care—tailoring a patient's treatment based on his or her genetic makeup and individual health history. Thanks to genetic testing, doctors can now identify changes in our genome that influence disease risk and develop customized treatment plans accordingly.Pharmacogenomics, a key area of Personalized Medicine, lets us study how genes influence a person's reaction to medication. Having this genetic information helps doctors the right drug in the right dose the first time. Learn more about Personalized Medicine from the experts at NorthShore University HealthSystem in the infographic below. Click the image to view the full infographic.